In the following article, we will discuss some design tips on how to create a website that will be memorable. This will come in handy for those who want their users to have a pleasant experience while navigating a website, and for those who want their users to become regular customers.
We have brought you five tips to make your web design memorable:
Create a polished, professional logo and link it to your home page:
The majority of logos are an abstract shape, and while some companies end up spending tons of cash coming up with perfect logo it’s possible to get a good design without breaking the bank if you know where to look.
Use spontaneous navigation and ensure it takes minimum load time:
It is important that users can intuitively get around your website. So, look at the other successful online stores to find out what intuitive design is all about. It needs to have a natural call to action so that the users know immediately how to make a purchase, or how to contact you.
Another crucial thing you need to remember is to ensure your website runs fast and smoothly. If a page takes too long to load the visitors will be annoyed and will most likely leave without bothering to wait for it to load.
So, find a web hosting service that will give you top speed and that offers content network distribution so that your site is uploaded to numerous servers. With CND, your site will load faster regardless of a user’s proximity to the server, and it will also enable your site to exist on multiple servers, which will help your visibility.
Make it mobile-friendly
A huge number of users are now browsing the web on mobile devices, and that number is still increasing. In other words, by not optimizing your website for smaller screens, you lose plenty of potential customers. Additionally, if you do not optimize for mobile devices it will hurt your website’s ranking, and people might not even discover your website.
When you optimize for mobile users, it would be a good idea to have a site that includes a lot of scrolling. Users on small screens would rather scroll than to have to click on a certain spot in order to reach the content they want. If you go to sites that are well-optimized for smartphones, you’ll see that even the home page has a lot of content that is reached via scrolling.
Besides, the majority of the website have multimedia content such as self-hosted videos, slideshows, YouTube/Vimeo clips, infographics, etc. When you optimize your desktop site for mobile users, don’t forget about this content. Otherwise, your mobile website visitors won’t be able to view it properly. Only certain media formats are supported for playback on smartphones. For example, only MP4, WebM and OGV videos can be watched on mobile gadgets. That’s why consider twice what media format to choose for your mobile site and go ahead and compress and optimize your desktop videos. using this tutorial – make your movies and clips mobile-compatible. As for visuals, PNG and JPEG images are good for the cell phone. However, there might be technical issues with GIF pictures and you’d better avoid them.
Invest in good, professional photography
For the sake of professionalism, and for a larger collection of shareable and high quality content you should invest in good photography. If you are selling clothes, fashion accessories, or any kind of sports equipment, then high-quality photography is the most powerful tool to win over your online customers. The same applies for real estate and restaurant websites; you need photos of both the interior and exterior to draw in more customers.
Give away free stuff
Finally, you can give website visitors free gifts, so that they will have a memorable time while they are on your website. Of course, use this technique to gain something in return. Distribute gifts only to those who register and leave their email address.
This gives you valuable information for future customer incentives and it will also secure customer loyalty in the future. Once the user feels respected and has a pleasant experience on your site he or she is more likely to become a paying customer.
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