Tips And Tricks For Content Writers Need To Know

 

As web content writer, we know the Internet is saturated with mountains of content. Due to the sheer number of words it can be difficult to separate your prose from others. Luckily, you don’t have to be a genius wordsmith to connect with others online. You just need to solve a problem without creating obstacles to information.

With this in mind, here are 15 tips and tricks content writers need to know:

. Ideas are Gold

Never waste an idea! Even if you immediately write-off a thought as silly, jot it down. You will never know what could have come of an idea you quickly dismissed. A trick of the best content writers is to keep a pen and paper on you at all times.

. Keyword Research is Key

SEO this, organic traffic that. We get it! You’re sick and tired of anything keyword related, but the easiest way to supercharge your earnings is by becoming an SEO expert. If you fail to properly research your keywords, you’re setting yourself up for failure. The first step in turning an idea into an incredible article is getting things right with Google. If you’re not doing keyword research right now, you can start by using:

KeyWordEye.Com

SemRush.com

. Learn the Pain Points

Figure out what your audience needs. Then give it to them. No fluff, no filler. Your audience is your friend. Don’t distribute content. Drop knowledge. Provide advice. Actively work to help your audience solve a problem. If you can do so, you’ve added value, which is the name of the game. Your blog writing will barely survive if you cannot offer wonderful tidbits of information in a cutting edge manner.

. Practice Hyperlinking Sources

Don’t be stingy with the links! Not only do outside links potentially improve your SEO, but your sources may return the favor. Plus, there’s this little issue of ethics within the industry. If you “used” someone’s content, the least you could do is throw a backlink bone their way. It’s astonishing how much content is crafted without giving credit where due. Writer advice: don’t steal without sourcing.

. First Things First

The easiest way to give your audience what it wants is to put the best, most relevant information first. Now, no guide to content creation would be beneficial without stressing the importance of an introduction, but after that – jump into things. Use your introduction to explain exactly what you’re going to discuss. Then start to reveal exactly what your target audience wants next. No trap, nothing unexpected. Just the information you need to distill to the readers.

. Easy On the Eyes

Your content should be inherently “skim-able.” By incorporating these styles into your content creation, your writing will be inviting to read. Allow visitors to skim and scan for the most important points. If they like them, they’ll stick around. To ensure your content is approachable, you can:

Use bullet point checklists

Number lists work, too

Be upfront and direct

Offer summaries

Create sub-headings with meaning

Limit every paragraph to one main point

. Unexpected Arrivals

You never know which page on your website someone will arrive on. So each and every page and post on your site should solve a problem for your readers and display what your site is about. Once you have these basics covered, you’ll move on to adding a call to action on each one. Whether it’s an email sign-up or a link to your sales page, your navigation bar and sidebar widgets are not enough. Each page needs to ask your reader to do something.

. “You” is Important

Don’t refer to people as anything other than “you” on the Internet. People are the most important aspect of content writing. Connect with your reader on a personal level by using the word “you”. They were looking for information and you should provide just that. And don’t forget, your audience wants to engage with you, too. Third-person doesn’t build relationships or engage with your reader. Second-person (and first) do!